Lorena "Lore" Eguigure is the founder, designer, and inventor behind LoveLore™, a women-centered apparel brand created to bring comfort, convenience, and confidence to the way women move through the world.

Driven by a lifelong belief in resilience, independence, and purposeful design, Lorena's journey reflects the determination of a woman who has consistently turned challenge into creation. Raised with a deep respect for hard work, resourcefulness, and perseverance, she built a foundation shaped by education, entrepreneurship, and lived experience. Her background includes business studies, fashion training, real estate licensing, and years spent running and managing service-based businesses, all of which helped shape her practical, customer-focused approach to product innovation.

The inspiration for LoveLore was born from Lorena's own experience as a snowboarder. While spending time in cold-weather outdoor environments, she repeatedly encountered a frustrating and often overlooked problem: the difficulty women face when trying to use the restroom while wearing full layers of gear. It was a challenge many women had simply learned to work around, but Lorena saw it as a design problem worthy of a better solution.

Rather than accept that limitation, Lorena began developing a solution. After years of experimentation, prototyping, fabric testing, and technical refinement, she created the LoveLore™ Adaptive Access System™, a patented, no-hardware design that allows women to access relief without removing layers, while remaining discreet, secure, and functional during everyday wear.

LoveLore officially opened in March 2023, with Lore Leggings introduced publicly in October 2024. Since then, the brand has begun reaching women across outdoor, lifestyle, and military communities, with early customers responding strongly to the product's comfort, fit, and everyday performance. For Lorena, that response confirms what first inspired the brand: women recognize the need because they have lived the problem.

For Lorena, LoveLore is more than a product. It is a response to generations of women whose physical needs have too often been ignored in clothing design, outdoor gear, and everyday apparel. Her mission is to create garments that honor women's bodies, support their freedom of movement, and help them feel seen in spaces where they have often had to adapt, compromise, or go without.

The name LoveLore reflects the heart of the brand. Every product is created from a place of love, with the intention of making each woman feel as though the garment was designed with her life, body, comfort, and freedom in mind.

Through LoveLore, Lorena is building a brand rooted in quality, purpose, and solidarity, one designed not to follow fast fashion, but to become a trusted staple in women's wardrobes around the world. At the heart of her vision is a simple but powerful message to women everywhere: I see you. I see us.