Our Story
Functional fashion for fearless women
Lorena Eguigure draws her inspiration from her formative years within a family-driven property management firm, where unity and support were foundational values. Raised in a close-knit household, Lorena learned early on the importance of resilience and community. This upbringing instilled in her a deep-seated belief in the ethos of "one for all, and all for one," shaping her mindfulness towards others' needs.
Her background nurtured a keen sensitivity to the daily experiences of women, prompting her to develop a discerning eye for individual nuances and often overlooked necessities. Lorena's journey is a testament to her commitment to empowering women through thoughtful, innovative solutions like the crotchless pants, which redefine comfort and functionality in activewear.